How Hellyeah's AI Marketing Agent Launches Campaigns in 10 Minutes with TinyFish

At a glance

• Company: Hellyeah, maker of AIMA, an AI marketing agent that takes a business from signup to a launched ad campaign
• Use case: Onboarding research: turning one website URL into an approved, campaign-ready Brand Profile
• TinyFish products: Search, Fetch, and Web Agent
• Result: First campaign in about 10 minutes, down from days or weeks
• The split: TinyFish reads the live web; AIMA and the customer make the marketing decisions

Company Overview

Hellyeah builds AIMA, an AI marketing agent that takes a business from signup to a launched advertising campaign in one connected flow.

Before AIMA can decide what to say, who to target, or where to send them, it first needs to understand the business: its product, audience, positioning, brand voice, visual identity, and offer.

With TinyFish, that research starts with a single website URL.

The Problem

The slowest part of launching an ad campaign was never the ads. It is the intake.

A new advertiser arrives with a goal and a budget, but someone still needs to understand the business before a campaign can launch. Traditionally, that means strategists, designers, and campaign operators repeatedly asking for information the company has already published across its website.

The days disappear into those handoffs.

For AIMA to compress that process into minutes, it needs to build that understanding before the customer starts reviewing anything.

The problem is that websites are inconsistent.

One company might explain itself across a few straightforward pages. Another might hide key information behind tabs, filters, configurators, or dynamically loaded content. And often, the page that best explains the business isn't the homepage at all.

Why They Built on TinyFish

Hellyeah didn't want to build and maintain a different web integration for every customer website.

Their onboarding workflow needs three things from the web:

1. Find the pages that actually explain the business.
2. Read those pages as clean, usable content.
3. Navigate sites where important information only appears after browser interaction.

That maps directly to TinyFish Search, Fetch, and Web Agent.

Instead of stitching together a search provider, scraping infrastructure, and browser automation, Hellyeah gets all three through one TinyFish API surface.

How the Integration Works

When a customer signs up for AIMA, they enter one thing: their website URL.

From there:

1. TinyFish Search discovers the relevant pages. Rather than assuming the homepage contains everything, Search surfaces product, pricing, about, positioning, help, and other pages that explain the business.
2. TinyFish Fetch turns those pages into clean content. AIMA gets the information it needs without dealing with raw HTML or page furniture.
3. TinyFish Web Agent handles dynamic sites. If important information sits behind tabs, configurators, filters, or other browser interactions, Web Agent navigates the site and brings that context back.
4. AIMA builds a draft Brand Profile. The research is organized into the product and offer, target audience, value proposition, brand voice, visual identity, and destination pages.
5. The customer reviews it. Instead of filling out a blank intake form, the customer starts with a researched draft. They can correct the audience, narrow the offer, or flag an outdated page.

The approved Brand Profile then becomes the shared context used across campaign strategy, creative direction, and launch review.

The customer becomes the last step in the research process rather than the first.

What They Learned

Running this workflow across real customer websites surfaced an important pattern: the homepage is often not the best source of truth.

Pricing, product, and help pages frequently contain more useful information. Hellyeah also encountered older landing pages that still ranked prominently even though they represented products the business no longer wanted to promote.

That makes discovery just as important as extraction.

Hellyeah's initial crawl-and-extract approach worked well for straightforward websites but struggled once content sat behind tabs, filters, configurators, or interactions.

And better prompting can't recover information that was never retrieved in the first place.

Their current approach is therefore intentionally layered: Search and Fetch handle straightforward pages, while Web Agent steps in when the site requires real browser navigation.

A typical onboarding run reads 7 to 10 pages, and roughly one-third of customer websites require Web Agent for at least part of the research.

Key Outcomes

• Under one minute to put a draft Brand Profile on screen
• 7 to 10 pages researched in a typical onboarding run
• ~1 in 3 websites require Web Agent for part of the research
• One URL as the starting point instead of a lengthy brand intake process
• About 10 minutes from signup to a launched first campaign, down from days or weeks of handoffs
• One onboarding workflow across static and dynamic websites without building per-customer scraping or browser infrastructure

The Pattern

The interesting part of Hellyeah's architecture is the boundary.

TinyFish doesn't decide what the campaign should say. AIMA doesn't need to become a web infrastructure company.

TinyFish handles the live web: finding, reading, and navigating the information that's there right now.

AIMA handles the marketing intelligence: turning that context into strategy, creative direction, and a campaign.

And the customer provides the final judgment where website data alone isn't enough.

One URL becomes researched business context. That context becomes an approved Brand Profile. And that profile becomes a launched campaign in about 10 minutes.

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