INDUSTRIAL & B2B
An Industrial Distributor
99% precision. 17x willingness to pay.
The Challenge
The distributor required 99% precision on product matching for industrial hardware where thousands of SKUs differ only in thread pitch, finish, or head type. Their previous vendor achieved only 15-20% precision, rendering 80% of matches unusable. Without 99% accuracy, they couldn't unlock their roadmap of 1 million SKUs in their digital catalog.
The Solution
TinyFish shifted approach by focusing on product series matching rather than individual SKUs, implementing human feedback loops to train the system to B2B standards. This emphasis on precision over coverage delivered the 99% accuracy required. The result: the distributor offered to pay 17x more, recognizing that 99% precision unlocked a viable business model that 20% precision could not support.