Japan's hospitality market is rich with small, independently run properties—Ryokans, Minshuku, and regional inns that embody the country's living heritage. Often family-owned, these places offer deeply local experiences: seasonal cuisine, traditional architecture, and regional craftsmanship.
But despite their cultural value, many of these properties remain invisible to global travelers. They don't show up in travel searches or partner with OTAs—not because they don't want to, but because they lack the tools or time to keep up.